Anonymous asked:

Why are people mad at the barbie promo?

nicollekidman answered:

it’s not a standard promotional cycle for a film that happens to involve mattel’s famous toy. it is a massive brand push to revitalize a product for a new age, and the movie is the commercial. it is not normal to have promotion that includes collaborations with: airbnb, hair tools, many makeup companies, rollerskates, forever21, canned lemonade, ruggable, toothburshes, skincare, shoe lines, gap, pacsun, OPI etc etc etc…………… like i’m going to go see the movie! it will in all likelihood be fun and enjoyable. but this rollout is explicitly mattel’s first phase in what they hope is a HUGE endeavor to make “cinema” out of every one of their products, as a way to get more people to buy these products. regardless of how the barbie movie turns out, it is not actually good for anyone to have a failing film industry turn to self-cannibalizing commercial products for story. i hope everyone has a good time! i don’t give a fuck if you want to buy a hot pink dress and go with your girlfriends and revel in your #womanhood or whatever. but the degree to which mattel has already had input in the actual movie + made people think that their massive push of product is some sort of cool innovative trendy Promotion (while having plans to do this to. 45 other producuts) is like. lol oh boy.